V-Ray is a 3D rendering software that is compatible with most major digital content creation applications including Autodesk’s 3ds Max, Maya and Revit, Trimble’s SketchUp, McNeel’s Rhino, and Foundry’s Modo, Nuke and Katana.
V-Ray is also available for Houdini, Unreal, Cinema 4D, Blender, and formZ.
V-Ray differs from other rendering solutions in that it includes both CPU and GPU+CPU hybrid rendering options. V-Ray renders using adaptive ray tracing technology and proprietary scene intelligence to create imagery that is indistinguishable from a photograph. It accurately calculates the distribution of light as well as the physical properties of any material.
It’s for this reason that V-Ray is so widely used in multiple industries such as architectural visualization, advertising, and visual effects for film and television.
Today, because of its versatility, V-Ray is used by small firms and large studios around the world.
Other industries supported by V-Ray’s 3D rendering software include animation, architecture, interior design, automotive, fashion and apparel, and product design.