In September 2017, Chaos Group conducted an online survey of architecture and architectural visualization professionals. The questionnaire asked about the types of technology in use at their firms, the challenges of their workplace, and their attitudes and expectations towards the future of the industry. The survey reached 5,769 respondents from over 70 countries, reflecting the global scale of today’s architecture and architectural visualization practices. Those surveyed included everyone from freelancers and employees at small studios, to multinational firms with thousands of staff.
The objective was to provide a snapshot of the technology trends in architecture and architectural visualization, and to identify the innovations that are rapidly changing the industry.
Fast changing technologies, including the widespread adoption of BIM and VR, have had a profound impact on the industry
Increased demand for high-end photorealistic visuals and keeping pace with new technologies are major factors in a competitive industry with tight budgets and quick deadlines. VR has introduced a new way to design, collaborate and convey architecture, bringing with it more opportunities for large architectural firms as well as individual freelancers.
The majority of architecture and architectural visualization firms will use VR in 2018
Today, virtual reality adds a new dimension to the mainstream 3D tools used in architectural visualization. Because of VR’s unique ability to represent space at human scale, it’s already playing a significant role in architecture, and its usage is expected to increase rapidly in 2018. Though firms of all sizes are currently working in VR, large firms are seeing the most widespread adoption and using it on multiple projects.
Cloud rendering usage to triple in 2018
While most architectural visualization rendering is accomplished in-house, there is growing interest in cloud rendering. Increased speed and the ability to do more iterations on a project are the most appealing aspects of rendering on the cloud. Depending on barriers such as cost and ease-of-use, the use of cloud rendering could double mid-year and even triple by the end of 2018.
Architecture is fundamentally spatial, and all its visualizations, from facade plans to animations, have been two-dimensional so far. VR is the first medium that can transmit the spatial qualities of a building. Now the industry must figure out the means of communication in a new medium which is a dimension bigger than familiar platforms or products.
Attila Cselovszki, Brick Visual CTO
Chaos Group has recently launched an early access program for V-Ray Cloud. Integrated directly in V-Ray, users can render to the cloud with a single click as a natural extension of their creative process. There's no need to configure hardware or set up virtual machines as V-Ray Cloud takes care of all this automatically. Read more about V-Ray Cloud >