Michael Wilken - Saatchi & Saatchi 3D

How Saatchi & Saatchi is the driving force behind car advertisements

As one of the biggest advertising agency in the world, Saatchi & Saatchi has to have an intimate understanding of the products it sells. It’s even located its LA offices just across the street from Toyota’s offices, possibly so it can have first-hand access to car designs before they hit the road.

Michael Wilken, Saatchi and Saatchi LA’s director of 3D, joins Chris for this fascinating podcast. Both Michael and Chris have in depth understandings of automotive design and how to make amazing car renders, and they discuss running footage, character lines, and accessory combinations.

Michael also talks about the future of the advertising industry, including Minority Report-style customized ads based on your personality, and the exciting prospect of everyone knowing what it’s like to sit in a concept car—thanks to VR. It’s an engrossing chat, and by the end of it you’ll know all the trade secrets of (im)perfect car renders.

Links:

Saatchi & Saatchi 3D: Meet the team

NVIDIA and GPL’s video on using the VCA at Saatchi & Saatchi

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Group Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.