When shop owners close up for the night, the products come out to play. “Nuena” tells the story of a small figure that comes to life and enjoys a shopping spree in a jewelry store after hours. The animation was created by a senior compositor and 3D generalist, Lars Wemmje, as a commercial for a shop located in Hamburg, Germany. Here, Lars reveals how he used 3D printing and V-Ray for Maya to bring the character to life.
The Nuena commercial
The Nuena VFX breakdown
Developing the look of the film
My first idea was to give the character the appearance of a china doll; however, when I began to think more about 3D printing, I realized that I had to make her look more like the 3D-printed figure. The figure was first modeled in ZBrush before being 3D printed and painted; this was used as a compositing reference for every shot of the commercial. Thanks to Tony Micilotta who painted the 3D-printed figures, and to Bjørn Blaabjerg who created the character rig for animation.
Modeling in ZBrush
The first step for every shot was to match the rotation of my HDR images to the chrome ball photos: