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Jose Gomez — Executive Creative Director, ATK PLN

Throughout his career, Jose Gomez has blended entrepreneurship with creativity. After founding and selling a skateboard clothing firm, he discovered a passion for motion graphics and animation. He then started his own creative production company, Shilo, then joined Reel FX to form ATK PLN, a company specialized in design, animation and live-action.

Jose presents some interesting points on the modern motion graphics and commercials industry. He reveals how the prevalence of software has made it easier to create great visuals but harder to stand out and how he sees commercials evolving alongside live streamed media. There’s also a neat final-act twist as Jose and Chris work out where they’ve met before.

Links:

ATK PLN >

Jose Gomez interview >

ATK PLN on Twitter >

Scion xD Explosion Commercial on YouTube>

How Sweater Porn Transformed Me Into a Creative Director >



Chapters:

7:12 Start

10:32 Jose’s origin story

16:22 Founding Shilo and ATK PLN

23:12 Getting started in motion graphics

27:30 Impact of COVID and working from home

31:32 Evolution of motion graphics

38:29 Tools and trends

42:41 Finding fresh approaches to VFX

48:46 Chris and Jose’s moment of realization

52:04 How commercials have changed

59:57 The future of advertising

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Group Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.