© Unit Image
© Unit Image

Unit Image - Canal Kitchen

This imaginative advertising campaign for French cable TV station Canal envisages a kitchen where programs are prepared and cooked for a hungry audience.

Fellow French VFX company Unit Image is behind the seamless blend of CGI and practical photography in the ad, which features a car chase across the countertops, the cast of a historical drama on ice, and the slightly disturbing sight of a cartoon dog laughing as it’s sliced up.

A making-of video which accompanies the piece reveals possibly the most fun live-action shoot ever—the cast and crew played with toy cars, fired guns, and jumped onto crash mats to achieve the shots.

Bon appétit!

About the author

Henry Winchester

Henry Winchester is Chaos Group's chief writer and editor. He's passionate about VFX, arch viz and design. He lives in Bristol, UK, but you'll often see him at Chaos Group events in Europe and the US.