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Victor Bonafonte — CEO, Creative Director, and Architect; Beauty and The Bit


Three years ago, Beauty and The Bit made an enormous splash in the arch-viz world with “Landmark,” an atmospheric, anamorphic short film that homaged auteurs such as Scott, Kubrick, and Villeneuve. From here, the Spanish creative studio has worked on imagery and animations for studios including Schmidt Hammer Lassen Architects, Bjarke Ingels Group, and Perkins & Will.

In this podcast, Beauty and The Bit’s CEO, Victor Bonafonte, joins Chris to tell the studio’s story, from his beginnings in architecture to finding artistic inspiration at THU festival. Victor also talks about how arch-viz has evolved into its own art form, how he learned the rules in order to break them, and how the future of CG ties in with his ambitions.


Beauty and The Bit >

The Sound Of Ink on Vimeo >

LANDMARK on Vimeo >

Victor Bonafonte 24 Hours Of Chaos 2021 presentation >

Chaos article on Landmark >



4:13 From architecture to arch-viz

10:33 Behind the passion projects

17:18 “The Sound of Ink”

23:57 Victor’s influences

29:40 Cool concept artists

34:23 Breaking the rules

39:25 Collaboration

45:57 Will real-time make arch-viz redundant?

50:26 Avoiding the videogame look

55:27 What’s next for Victor

About the author

Christopher Nichols

Chris is a CG industry veteran and Director of Chaos Labs. He can also be heard regularly as the host of the CG Garage podcast which attracts 20,000 weekly listeners. With a background in both VFX and Design, Chris has worked for Gensler, Digital Domain, Imageworks and Method Studios. His credits include Maleficent, Oblivion and Tron: Legacy.

© 2021 Chaos Software OOD. All Rights reserved. Chaos®, V-Ray® and Phoenix FD® are registered trademarks of Chaos Software OOD in Bulgaria and/or other countries.

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