© Unit Image
© Unit Image

Unit Image - Canal Kitchen

This imaginative advertising campaign for French cable TV station Canal envisages a kitchen where programs are prepared and cooked for a hungry audience.

Fellow French VFX company Unit Image is behind the seamless blend of CGI and practical photography in the ad, which features a car chase across the countertops, the cast of a historical drama on ice, and the slightly disturbing sight of a cartoon dog laughing as it’s sliced up.

A making-of video which accompanies the piece reveals possibly the most fun live-action shoot ever—the cast and crew played with toy cars, fired guns, and jumped onto crash mats to achieve the shots.

Bon appétit!