Articles in Architecture

The Making Of Modern House: Essential Techniques For Rhino Users (Part 1)

Discover the steps to creating fast and efficient visualizations using Rhino and V-Ray, including essential tips and tricks every Rhino artist should know.

A world premiere: A+D Museum tells the story of arch viz

From the earliest wireframes to current explorations in AR and VR, the A+D Museum reveals the history of architectural visualization and examines its future.

© Beauty and The Bit
You won't see another arch viz movie like Landmark anytime soon

Architectural communication studio Beauty and The Bit unleashed its inner Kubrick for this atmospheric short film. Watch it here, and find out how director Victor Bonafonte took advantage of V-Ray Cloud.

© TILTPIXEL
How easy is it to render on the V-Ray Cloud? TILTPIXEL puts it to the test

Award-winning arch viz studio TILTPIXEL taps into the power of V-Ray Cloud to render an animation of the world-famous Harbin Opera House.

Get up to Speed with V-Ray for Unreal

Under the hood of real-time: how to achieve best possible quality when you take your V-Ray scenes into Unreal.

@ Mint Studios
Mint Studios takes us behind its GPU rendering based workflow

Leonardo Bartz from Mint Studios renders entirely on GPU. He reveals his workflow and shows how he makes use of V-Ray Next for 3ds Max's new features.

2017 Architectural Visualization Technology Report

We surveyed more than 5500 architects and artists from over 70 countries to get their take on the latest technology and trends.

© DBOX
DBOX's Keith Bomely on Wild 200 East 59th Marketing Campaign

Zoo York: Selling spacious apartments with the world's biggest animals.

Portraying Leaves with V-Ray for 3ds Max

With endless iterations and unique properties, the natural world is one of the most difficult subjects to emulate in the realm of 3D imagery.

The Stairway to VR Heaven with V-Ray for Unreal

Follow these 3 easy steps to go from static images to an interactive experience with V-Ray for Unreal

Set Visions© Set Visions
Set Visions: From Photography to V-Ray

Is it real, or is it CGI? Meet Set Visions — the multifaceted company visualizing everything plus the kitchen sink

Creating Rugs with V-Ray for 3ds Max

TILTPIXEL Partner and artist - Ramy Hanna - explores the creation of realistic 3D rugs in his latest V-Ray for 3ds Max tutorial.

Ishou Keikaku: Architecture in V-Ray for Modo

V-Ray for Modo has become an essential part of Ishou Keikaku’s architecture pipeline. Find out why they started using it, and how V-Ray helps them create great images every time.

Infographic: VR Takes Over Architecture

How many architects are using VR? And which software are they using? Find out with our handy illustration.

F2R Studio arch viz© F2R Studio
V-Ray 3.6 for Rhino: A giant leap forward for 3D visualizers

To celebrate the launch of V-Ray 3.6 for Rhino, we invite arch viz expert Federico to tell us about his favorite features.

Ba Dai Tou NeoscapeJohn Portman & Associates © Neoscape
Neoscape goes 4K stereo for Ba Dai Tou

The idea of producing a 4K, stereoscopic arch viz film against a tight deadline would be enough to send most arch viz companies running to the hills. Here’s how Neoscape did it – with a little help from V-Ray.

ViSoft
Designing beautiful bathrooms with ViSoft and V-Ray

V-Ray AppSDK helps ViSoft’s Premium Photo Tuning software take the guesswork out of bathroom design.

Brick Visual arch viz© Brick Visual
Brick Visual talks Arch Viz and VR

Arch viz master, app developer, VR pioneer… Is there anything Brick Visual can’t do?

Ciro Sannino Gravity© Ciro Sannino
Ciro Sannino Teaches V-Ray

Discover how this tutor's approach to V-Ray for 3ds Max has made him a star of arch viz.

Greenwich Peninsula Place Santiago Calatrava UniformSantiago Calatrava © Uniform
Uniform on Calatrava’s Peninsula Place

How Uniform used V-Ray and VR to visualize London's most promising new development.

Tomorrow © Gensler
Tomorrow takes on Gensler’s Gateway Tower

Swedish arch viz company uses V-Ray to render design for US’s tallest building.

© Uniform
V-Ray User Group: London

Our first UK user event was completely awesome. Find out more — and see how to get involved with the next one.

Hyperloop One Dubai Station TMRWBIG © Tomorrow
Tomorrow - Hyperloop One

Learn how revered arch viz studio Tomorrow approached the visuals for revolutionary new public transportation project Hyperloop One.

Drawbotics Floor Plan Silicon ValleyDrawbotics
Set Pieces: Drawbotics Illustrates Popular TV Shows

Axel Guzman on fun floorplans for everything from Brooklyn Nine-Nine to Silicon Valley.