Find out how they made that incredible rabbit, and the role V-Ray played in making virtual apartments look real
Developed by VR master Bipolar Studio, Follow the Rabbit employs a CG bunny to take the viewer from a lazy morning in a classy Barcelona apartment to the day’s end at a comfortable family home in Sicily, via Auckland, San Francisco, and Cape Town.
Using VR to build the experience is genius marketing move which helps sell the unique Airbnb experience of staying in someone’s home. It helps that Bipolar Studio has shown painstaking attention to detail, using props, lighting, weather, sounds, and music to give a very real sense of time and place in a virtual world.
Bipolar Studio's managing partner David Karapetyan told us about creating this city-hopping tour.